Frequently Asked Questions
4. What is the typical shelf life of PURE products?
PURE’s standard shelf life is 3 years. However, we have laboratory samples that are over 15 years old and still maintain a viable bacteria count—demonstrating the durability and quality of our formulation.2. Why don’t copy products last as long as PURE?
PURE is recognised globally for its effectiveness and long-lasting performance, backed by independent verification and high customer satisfaction.
Most copy products rely on dried bacteria, which typically degrade within 2–3 months. In contrast, PURE uses incubator-grown bacteria developed through a more rigorous and time-consuming process, resulting in a higher-quality product that delivers consistent results over time.
5. Where are PURE products developed and manufactured?
All bacterial research and development is carried out by Aqua Bio Science in Holland, part of the Evolution Aqua Group. Once developed, products are manufactured in large volumes at Evolution Aqua Ltd in Wigan, UK.3. How does PURE ensure the longevity of its products?
Each batch is cultured over 10–12 weeks, with bacteria levels tested regularly throughout the process. This careful approach guarantees high-quality standards and maximum effectiveness.1. What makes PURE different from copy products?
PURE products may look similar, but the real difference lies in their high bacterial count and significantly longer shelf life. This is the result of our rigorous testing and unique production methods.
All our products undergo third-party testing, and we follow strict manufacturing procedures at our facility to prevent contamination. We also send samples to independent laboratories for verification, allowing us to confidently claim that PURE maintains the highest levels of active bacteria over the longest period.
In addition, every batch is tested to ensure it is free from harmful bacteria such as Legionella and Salmonella.
